I was asked to redesign Emma Bridgewater's paid and organic social assets. When looking at what they had been doing I really wanted to bring the copy and imagery together to work as one, and not just look like the copy had been placed on an image. I also wanted to bring what I had learnt from animating The Spectator covers and animate some of their pottery photography. These went down a storm on social media. I wanted people to look at their pottery and think about how they had been brought it to life. Lastly, I had noticed that they had never really used edited videos on their socials so this was something I wanted to introduced. Hover over videos to play them, and scroll right to the bottom to see examples of assets before redesign.